La Serre Probably the best value in town and very friendly. Slightly unglamorous position but bags of charm.
Self Catering
If you're staying self catering in Villefranche it's worth being prepared. There are two small supermarkets in the Old Town and one on the main road and they are about double UK prices and quite poorly stocked. There are two good boulangeries and a couple of vegetable shops. There is a butcher shop at Place de la Paix, where you will also find a small collection of local shops including boulangerie, fruit shop, pharmacy, and cafe/newspaper shop. These are local shops, they are not glamourised for tourists but have their own innate charm. There is a small fish stand on the quay in the morning and one that appears sporadically up near the boulangerie at Place de la Paix. It is very tough to try and find high quality produce of the kind you would expect to get in the inland provencal towns as there is basically no traiteur. If you have no car you are rather at the mercy of the shops mentioned above and so life will be expensive. In 2008 a pack of six small loo rolls was 3 Euros and a small melon the same price. It is hard to find a bottle of basic rose wine in the town for less than 5-6 Euros which is a lot for France.